JEDDAH, Saudi Arabia - The Saudi Motorsport Company (SMC), Promoter of the FORMULA 1 SAUDI ARABIAN GRAND PRIX, has been recognised as the ‘Best F1 Event in the Region” at the renowned WOW Awards Asia, which took place at the Jio World Convention Centre in Mumbai, India last week.

The WOW Awards Asia is the largest awards platform recognising the achievements of the Experiential Marketing, MICE, LIVE Marketing, Entertainment & Social Events & Events / Projects industry in Asia. Across two action packed days, this year saw 5000+ attendees, participants, exhibitors, and live artists attend the biggest celebration of the year for the event and experiential industry.

SMC’s award recognised its staggering accomplishment of delivering three Formula 1 races in less than 16 months on a brand new, state-of-the-art street circuit, culminating in the latest edition which took place in March 2023 and delivered one of the most exciting races of the Formula 1 season. Alongside the on-track action, fans also enjoyed a weekend of non-stop live music by some of the world’s most famous performers as well as incredible activities for all the family.

Sharmila Nadarajah, Chief Operating Officer and Sajid Sayeed, Event Director, accepted the award on behalf of the Saudi Motorsport Company.

The FORMULA 1 SAUDI ARABIAN GRAND PRIX will be returning to Jeddah, home of the world’s fastest street circuit, on 7th-9th March 2024. The pinnacle of motorsport’s fourth visit to Saudi Arabia will see a change to its previous weekend format, with the Grand Prix taking place on Saturday night in order to avoid a potential clash with the start of the holy month of Ramadan, which is scheduled to begin the following week.

Audiences will once more be able to watch the world’s greatest drivers take on the thrilling Jeddah Corniche Circuit - the fastest and longest street circuit in the world - as they go wheel to wheel at average speeds of up to 252km/h.

The fun won’t stop on the racetrack as the F1 weekend in Jeddah will once again be delivering another incredible line up of live music concerts by some of the biggest acts in the world.

About SMC
SMC is the dedicated commercial entity established to bring the Kingdom of Saudi Arabia’s motorsport events under a single umbrella and is the first body in Saudi Arabia dedicated to commercializing motorsport at a national level. SMC acts as the local promoter for KSA’s growing motorsports events portfolio which currently includes the Formula 1 Saudi Arabian Grand Prix, the world-renowned Dakar Rally as well as an annual round of the ground-breaking Extreme E series.

These recurring major motorsports events are delivering directly against the Kingdom’s Vision 2030 with each committed to long-term deals that have helped Saudi Arabia to develop an unrivalled portfolio that is not replicated anywhere else in the world.

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